Your acquisition team needs to be fully aware of the profitability of new accounts that it brings in
Acquisition Analytics- Maximizing ROI on Channel Investments
As financial services markets become more competitive, the cost of acquiring new customers goes up and due to price competition the average profitability of new accounts also drops. Therefore it is not just sufficient to achieve a low cost of acquisition; your acquisition team also needs to be fully aware of the profitability of new accounts that it brings in. Another big question that sales and marketing professionals grapple with is how to efficiently allocate acquisition investment across various channels to maximize ROI. Often channel investments are governed by historical trends rather than a common investment optimization method.
We will analyze the data of your recent acquisitions and build segment and channel specific profitability models. This will help you rank order your investments in different channels and segments. This will help you in:
- Building a Product-Channel-Segment plan to maximize the return on new acquisition
- Building response models for key products and channels
- Making test plans
- Digitizing acquisition MIS and sales tracking