A consistent understanding of customer level profitability and an actionable customer segmentation strategy is the key
Maximizing Profits from Existing Customers
Global competitive pressures and rapid pace of change in the markets have put maximising profits from existing customers at the centre of business strategy. It is not only about retaining your existing customers, the more critical issue for banks today is understanding customer level profitability and how to influence it through timely interventions. Having a consistent understanding of customer level profitability and an actionable customer segmentation strategy are keys to implementing a successful CRM framework.
We will help you in:
- Creating an actionable customer segmentation framework.
- Building a customer level NPV model to predict future profitability.
- Build Response Scorecards to identify the right product for a customer at the right time.
- Deliver Campaign Management module which includes experimental design, volume and channel optimisation, database management and tracking.