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Products - CustomerEye™ - Content
Not just Single Customer View but High definition Customer interaction
Analytical CRM for Cross-sell and Up-sell
CustomerEye™ is more than a common CRM tool. It's a purpose-built product (originally developed for banks) designed to enhance customer contact experience and helping enterprises convert every customer touch-point into a revenue generating opportunity. The product is very malleable and can be adapted to varied business environments.
CustomerEye™ combines a simple, easy-to-navigate front-end interface along with a sophisticated analytical engine (XUE™) at the back-end to drive Cross-sell / Up-sell.
CustomerEye™ has been endorsed by users as,
- Informative, 360° – provides relationship officers with comprehensive information about the customer and his relationship with the enterprise.
- Prescriptive – prompts relationship officers with specific cross-sell / up-sell opportunities.
- Stimulating – has the capability to offer incentives to officers to aid closure of the prescriptive prompt.
- Measurable – has a background performance MI to track the success of every customer interaction.
Prescriptive cross-sell through XUE™
- Proprietary analytical engine (XUE™) used to prompt cross-sell/up-sell of products and channels
- In-built staff incentive module and roll-up MI to drive cross-sell productivity
360 Degree Customer View
Customer level information relevant to front line staff aggregated across:
- Transactional & Behavioural
- Sales, Service and Collections