CampaignPro offers an automated Campaign Management & Workflow Management
Campaign Management tool
CampaignPro™ is an online, automated workflow solution for campaign generation, roll-out and tracking. It has a user-friendly and logical interface and mirrors the organization workflow of campaign creation and approval. The modules of this are loosely coupled and hence very simple to edit business rules.
In a strict and punitive regulatory environment, CampaignPro™ provides relief from cumbersome manual processing and tracking and significantly reduces operation and reputation risk. Some key benefits:
- Helps optimize customer exposure, and hence reduces response fatigue.
- Regulatory or Sensitive mandates like Do-Not-Call, VIPs etc can be administered in an error-free manner.
- Online audit trail is available for each campaign.
- No limitations on the number of campaigns.
Right-Engineered for Retail Banking
- Custom-built for banks, by bankers
- Data modules optimized to reflect on speed & performance
- Permits further customization to suit specific needs
High Velocity and Economic Deployment
- Ready to go live in 100 days
- Domain experience & pre-built modules guarantee that economics remain attractive
- Sales, Service and Collections
- Ready integration with offline marketing models
- Ability to decide models on to go
- Stratified/Random sampling for control groups using custom segmentation schemes
Comprehensive audit trail and Tracking
- Comprehensive audit trail for all customer exclusions during campaign list generation.
- Robust tracking module for Pre-post evaluation, response rate, ROI etc
- Complete customer contact history